You might think that in an age when advertising had spawned Mad Men and the Gruen Planet, it would have made great leaps and bounds since 1941 and you'd be right...and wrong. Yesterday I watched Citizen Kane and its tag line was the simple but effective "It's Terrific", which is descriptive, isn't it...! And I visited my local bookstore which is trying to sell J.K. Rowling's new book with the immortal line "The Big Book about a Small Town". "It's Terrific" looks pretty sophisticated by comparison. So I started thinking about the whole taglines thing. Mad Men's (for those people with an amazing memory or the DVD box set) originally was "Where the Truth Lies", which is cute, people, right, but you really have to think about it, like the show! And one of the few things that brilliant series shares with Fifty Shades of Grey is a good tagline--in that terrible book's case, "The Book Women All Over the World are Talking About...Quietly". Ah, the art of the tagline, seemingly neglected by some but linked massively with success...
Thus, in honour of christening this new blog, I reckon I ought to give it a tagline.
Cato's Whispers "It's Terrific! The Little Blog with the Big Voice" Or not...
Portia
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